Our Story

Welcome to Lala By Nee! We are a female-owned baby boutique — specializing in vibrant paper goods, nursery décor, milestone books, language learning sets and more! A one-stop-shop for all of your newborn's essentials. 
Raised in a Persian household, our founder, Neela Asaadi, grew up speaking Farsi with her family. The meaning behind our brand is simple yet significant.
The word “lala” in Farsi, means to sleep or rest. A fun play on words — lullaby and its creator. This brand is a testament to Neela's love for family, bringing joy into people's home and hearts. After months of tireless work, we are so proud to finally share this with you and can’t wait to be a part of your journey!
Neela Asaadi, founder of Lala By Nee 
In 2017, Neela, launched her career and business as a female entrepreneur in New York City. Asaadi Graphics is a luxury boutique design firm with an expertise in wedding design, curation and branding. As a designer and creative director, Neela loved working closely with couples to bring their vision to life through personalizing every detail from their engagement to the wedding day.
As a result of the pandemic, the wedding industry faced several challenges.  However, the baby industry was booming and in 2021, Lala By Nee was born. What used to consist of talking about stationery and wedding invitations with clients… led to baby announcements, nursery artwork and educational tools for kids at home. These organic conversations began to inspire Neela, refocusing her energy in a new light. 
The relationship that Neela fosters with clients is one that leaves a lasting impression, knowing that they can trust her with vision — without hesitation. 
Neela drawing baby illustrations
To learn more about Neela and our team, follow along on with us on social media and subscribe to our newsletter for updates below on the latest and greatest at Lala By Nee.